AfterGlow
AfterGlow is an innovative mobile app designed to transform the club experience in New York City by centralizing event discovery, social interaction, and professional communication for club-goers, DJs, and promoters. The app allows users to easily discover new DJs, venues, and events based on their location and interests, follow their favorite artists and friends, and purchase tickets directly within the platform. By providing personalized recommendations and a cohesive user experience, AfterGlow simplifies the process of finding, attending, and enjoying live music events in one of the world’s most vibrant nightlife scenes.
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Key Challenges
Disjointed User Experience: Concert-goers often relied on multiple platforms, leading to a fragmented event discovery and ticket purchasing process.
Visibility for Emerging DJs: Upcoming DJs struggled to gain visibility and connect with promoters and venues.
Comprehensive Functionality: Balancing the integration of diverse features (event discovery, social interaction, ticket purchasing) while maintaining a seamless user experience.
Tailored Recommendations: Ensuring that users receive personalized event suggestions based on their interests and past ratings.
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Design Process
Discovery: Extensive market research and competitor analysis were conducted, followed by user interviews with concert-goers, DJs, and promoters. Insights revealed a need for a unified platform that integrates event discovery, social interaction, and ticket purchasing.
Define: Key objectives were established, focusing on creating a personalized and user-centered platform that addresses the distinct needs of concert-goers and industry professionals. User personas were developed to guide the design.
Design: The design phase included creating initial sketches, wireframes, and high-fidelity prototypes, all aimed at ensuring the app’s usability and aesthetic appeal. The final design focused on a clean and intuitive interface that supports seamless navigation and interaction.
Implementation: The app was built to include a match rating system, personalized event recommendations, and tools for DJs to showcase their work, all within a unified platform that enhances the concert-going experience.
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Outcome
AfterGlow successfully revolutionizes the NYC club experience by providing a single platform that addresses the needs of club-goers, DJs, and promoters alike. The app’s design balances comprehensive functionality with a seamless user experience, offering tailored event recommendations and integrated ticket purchasing. This project demonstrates a strong understanding of user needs and industry challenges, resulting in a product that enhances both the social and professional aspects of New York’s dynamic nightlife scene.
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